Ritz Carlton Melbourne
Case Study: Food & Beverage Photography for Ritz Carlton Melbourne & Atria Dining
Client: Ritz Carlton Melbourne & Atria Dining Scope: Food, Beverage & Portrait Photography
Capturing a New Era at Atria, The Ritz-Carlton
It was an honour to collaborate with Ritz Carlton Melbourne on a campaign to announce the new era of its signature restaurant, Atria. I was particularly thrilled as the in-house team developed the brief around my existing portfolio of work with similar fine dining establishments and producers. Perched on level 80, the project was about capturing the very essence of the Atria dining experience—a story told through its elevated menu, world-class cocktails, and breathtaking city views.
Working in close partnership with the team, we created a visual narrative that celebrated the new Executive Chef’s creative direction. A key part of the brief was to shoot on a variety of the venue’s own surfaces—from textured stone to rich textiles—directly tying the food to the unique materiality of the interiors. This approach focused on the artistry of each dish, highlighting the vibrant textures of locally sourced produce and the thoughtful plating that speaks to both seasonality and sophistication. Beyond the menu, we captured intimate portraits of the chef and his team and the exquisite detail of the cocktails to build a complete and compelling story.
Using a blend of natural and shaped studio light, the goal was to bring a tangible warmth and depth to each frame—balancing a polished, editorial finish with the inviting energy of a truly world-class hospitality experience.
The final images are now being featured across The Ritz-Carlton’s press releases and digital channels, introducing the new vision for Atria to Melbourne’s fine dining audience.
Decor Premium Pantry
A Project I Loved: Creating the Story for Décor’s New Packaging
Every now and then, a brief lands in your inbox that feels like it was written just for you. That’s exactly how I felt when the team at Noisy Beast reached out about a new project for Décor. They were launching their stunningly sleek Design Series, and they needed photography for the packaging that would make people stop and feel something.
Incorporating food packaging photography into our process allowed us to elevate the entire aesthetic of the project.
The vision was pure storytelling. We weren’t just taking pictures of food; we were tasked with creating a mood. The challenge was to capture the feeling of elevated, beautiful home baking in a way that would stand out on the shelf. It was a perfect match for my dark, moody, and atmospheric style.
This experience truly showcased the power of food packaging photography in enhancing product presentation.
This is where the best work happens—in collaboration. Working with the brilliant food stylist Carmel Gohar, we spent the day in the studio playing with light and shadow. We wanted to capture the rich, dark crumbs of a brownie, the soft texture of banana bread, and the tactile feeling of delicious freshly baked food. It wasn’t just about making things look pretty; it was about making them feel real.
Seeing those images now, living on the final packaging for the Design Series, is the best part of what I do. It was a joy to help create the world for this beautiful product, and I’m so proud of the story we were able to tell together.
Project Credits:
- Client: Décor
- Creative Direction: Noisy Beast
- Food Styling: Carmel Gohar
Lemnos Fetta
FMCG Food Photography for Lemnos Feta in a Bag
Melbourne Food Photographer | Product & Packaging Photography
I was recently commissioned to photograph Lemnos’ new Feta in a Bag range—an innovation in convenience for the dairy aisle. Working alongside talented food stylist Carmel Gohar and creative agency Show Pony, we created a series of campaign images designed to highlight the ease of use and versatility of this new product format.
Unlike traditional feta blocks, this product is pre-crumbled and packaged in a resealable pouch, making it ideal for quick meals and no-fuss prep. The brief was to visually differentiate it from existing Lemnos products and clearly communicate the time-saving benefits.
We styled and shot two fresh, approachable recipes that showcase the feta in everyday settings: a vibrant beetroot salad and a classic smashed avo on toast. The clean compositions, natural light, and vibrant colour palette were chosen to appeal to modern home cooks and reflect the product’s simplicity and freshness.
This campaign was produced by Hell Studios and designed for use across digital, social, and retail advertising. As an experienced FMCG food photographer based in Melbourne, I focus on creating compelling visuals that balance emotional appeal with commercial clarity—tailored to suit each product and brand story.
The Farmers Butcher
Lifestyle & food photography for The Farmers Butcher in Brighton.
The Farmer’s Butcher is a unique meat supplier that is dedicated to creating connections between customers and the farmers who raise the animals. Sylvia, the Primary Producer at Bass Coast Farm, has been using low stress stock handling techniques to farm Angus beef and Australian White lamb for the past 13 years. She has built a network of primary producers who share the same ethos regarding livestock management and small-scale production.
Sylva commissioned me to photograph her meat products for her newly opened store in Brighton and some lifestyle images of her farm and livestock. We came up with a clean minimal look for the food photography to let the high quality produce speak for itself with minimal styling. I spent an afternoon at her gorgeous farm on the Bass coast where we captured her at work with the animals.
Glad Christmas Campaign
Campaign for Glad Australia we managed to squeeze in just weeks before the Christmas break. The challenge, due to the short turn around there wasn’t time for complex compositing and retouching so we had to capture the gravity defying concept nearly 100% in camera. Food in the shape of a Christmas tree balancing on top of a fork in one shot – no problems!
Client Glad Australia
Agency TPF Think
Production Hell Studios
Food styling Peta Grey
Kettle Crafted Collection
FMCG Food Photography for Kettle Chips Crafted Collection
Client: Kettle / The Edison Agency
Styling: Lee Blaylock (Food Stylist)
Location: Melbourne
I was recently commissioned to shoot the packaging photography for Kettle’s new Crafted Collection—a premium FMCG range celebrating elevated flavour profiles and artisanal ingredients. Working alongside talented food stylist Lee Blaylock, we collaborated closely with the team at Melbourne-based Edison Agency to deliver a series of front-of-pack and hero images that reflected the sophistication and richness of the new product line.
This project called for visually impactful food imagery that felt indulgent, earthy, and authentic—aligned with the Crafted Collection’s unique flavour pairings: Black Truffle, Angus Beef & Caramelised Onion, and Smoked Butter & Sea Salt.
Over the course of the studio shoot, we focused on creating tactile, textural compositions that brought out the premium nature of the ingredients. Every element—from the crumb of a rustic chip to the gleam of smoked butter—was styled and lit with precision to feel warm, moody, and elevated while remaining natural and appetising.
The resulting images appear across product packaging, in-store promotions, and campaign collateral, playing a key role in the brand’s repositioning of Kettle Chips into a more gourmet, experience-driven space within the FMCG market.
FMCG Photographer Melbourne – Food Photographer Melbourne
Ginger & Co
Drinks product photography for Ginger & Co, Melbourne based producers of delicious & unique superfood latte, chai & herbal tea
Ginger & Co came to me with a brief to create images of their products that could be used on their website, digital marketing and social media. They wanted a light bright and minimalist feel to complement their existing branding, packaging and website as well as to convey a clean and healthy feel.
We worked with food and prop Stylist Lee Blaylock who brought the brief to life with her use of white toned props and elegant minimalist styling. The light tones provided a neutral background and allowed the products to be the focus the image. I used bright lighting with strong shadows to create depth, texture and visual interest to the images.
We produced around 11 images from a full day shoot in the studio.
Yarra Yering
Wine Bottle Photography for Yarra Yering Winery in the Yarra Valley.
Yarra Yering’s brief was to photograph all of their 13 wine varietals and create imagery that could be used on their website, as well as print and digital advertising.
They had recently won several awards and were in need of some impactful product imagery that they could send out to media as well as continue to use to promote their wines.
Yarra Yering had provided a list of tasting notes for each wine to create a story around each of the different varietals. We worked with a stylist to develop this and she sourced a variety of food, botanicals and other elements to represent the flavour notes of the wines.
Styling Amanda Luck
Ballantyne Butter
Recipe and product photography for Ballantyne Butter.
Melbourne based butter producer Ballantyne wanted to create a series of images to introduce their new range of cultured rolled butter.
As it’s a premium product Ballantyne asked us to feature slightly elevated recipes using the product that would still appeal to a broad audience. We worked with a food stylist to create the recipes and on the shoot to style the food and props.
The result was a series of 5 hero images styled and shot with and with ought the product in a variety of crops so the images would be flexible across all platforms including website banners, social media and digital marketing.
The highlight of the shoot was the deliciously decadent macadamia and salted caramel chocolate tart!
Styling Lee Blaylock
Purely Byron
Purely Bryon was inspired and developed by a small team of passionate locals with a deep connection to the beauty, community and spirit of Byron Bay. Celebrating Australian native botanicals it is skincare that is kind to your skin and the environment.
Photographed in the studio over multiple days, we created a suite of product and lifestyle images to be used by Purely Byron in their launch campaign, website and social media.
