The Farmers Butcher
Lifestyle & food photography for The Farmers Butcher in Brighton.
The Farmer’s Butcher is a unique meat supplier that is dedicated to creating connections between customers and the farmers who raise the animals. Sylvia, the Primary Producer at Bass Coast Farm, has been using low stress stock handling techniques to farm Angus beef and Australian White lamb for the past 13 years. She has built a network of primary producers who share the same ethos regarding livestock management and small-scale production.
Sylva commissioned me to photograph her meat products for her newly opened store in Brighton and some lifestyle images of her farm and livestock. We came up with a clean minimal look for the food photography to let the high quality produce speak for itself with minimal styling. I spent an afternoon at her gorgeous farm on the Bass coast where we captured her at work with the animals.
Glad Christmas Campaign
Campaign for Glad Australia we managed to squeeze in just weeks before the Christmas break. The challenge, due to the short turn around there wasn’t time for complex compositing and retouching so we had to capture the gravity defying concept nearly 100% in camera. Food in the shape of a Christmas tree balancing on top of a fork in one shot – no problems!
Client Glad Australia
Agency TPF Think
Production Hell Studios
Food styling Peta Grey
Kettle Crafted Collection
FMCG photography for Kettle Chips new Crafted collection featuring delicious gourmet ingredients.
Myself and food stylist Lee Blaylock worked closely with Melbourne based Edison Agency to produce front of pack photography for Kettle’s crafted collection, a new premium range of chips.
The gourmet collection of flavours included Black truffle, Angus beef and onion and smoked butter and sea salt.
Ginger & Co
Drinks product photography for Ginger & Co, Melbourne based producers of delicious & unique superfood latte, chai & herbal tea
Ginger & Co came to me with a brief to create images of their products that could be used on their website, digital marketing and social media. They wanted a light bright and minimalist feel to complement their existing branding, packaging and website as well as to convey a clean and healthy feel.
We worked with food and prop Stylist Lee Blaylock who brought the brief to life with her use of white toned props and elegant minimalist styling. The light tones provided a neutral background and allowed the products to be the focus the image. I used bright lighting with strong shadows to create depth, texture and visual interest to the images.
We produced around 11 images from a full day shoot in the studio.
Yarra Yering
Wine Bottle Photography for Yarra Yering Winery in the Yarra Valley.
Yarra Yering’s brief was to photograph all of their 13 wine varietals and create imagery that could be used on their website, as well as print and digital advertising.
They had recently won several awards and were in need of some impactful product imagery that they could send out to media as well as continue to use to promote their wines.
Yarra Yering had provided a list of tasting notes for each wine to create a story around each of the different varietals. We worked with a stylist to develop this and she sourced a variety of food, botanicals and other elements to represent the flavour notes of the wines.
Styling Amanda Luck
Ballantyne Butter
Recipe and product photography for Ballantyne Butter.
Melbourne based butter producer Ballantyne wanted to create a series of images to introduce their new range of cultured rolled butter.
As it’s a premium product Ballantyne asked us to feature slightly elevated recipes using the product that would still appeal to a broad audience. We worked with a food stylist to create the recipes and on the shoot to style the food and props.
The result was a series of 5 hero images styled and shot with and with ought the product in a variety of crops so the images would be flexible across all platforms including website banners, social media and digital marketing.
The highlight of the shoot was the deliciously decadent macadamia and salted caramel chocolate tart!
Styling Lee Blaylock
Purely Byron
Purely Bryon was inspired and developed by a small team of passionate locals with a deep connection to the beauty, community and spirit of Byron Bay. Celebrating Australian native botanicals it is skincare that is kind to your skin and the environment.
Photographed in the studio over multiple days, we created a suite of product and lifestyle images to be used by Purely Byron in their launch campaign, website and social media.
B2C Furniture - Summer 2022 Campaign
Summer Campaign for B2C Furniture, makers of sustainable hardwood furniture in Melbourne.
We photographed across several weeks to create a series of images for B2C Furniture to be used for their online sales and marketing campaigns.
We shot at some stunning locations across Victoria including The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte.
