That's Amore
Recipe photography for That’s Amore Cheese
Recipe photography for That’s Amore Cheese.
Thats’s Amore are artisanal cheese makers based in Thomastown, Melbourne. From humble beginnings, starting out with only one variety of cheese, That’s amore now produce over 100 different varieties. There cheeses are available in their onsite deli, supermarkets, restaurants and are exported worldwide.
I worked with That’s Amore’s in-house chef and a prop stylist to create recipe photography that was primarily to be used in magazine advertorial’s as well as their website and social media and direct marketing.
The recipes incorporated a variety of their different cheese products, including burrata, mozzarella and scamorza.
Styling by Caitlin Bell
Ballantyne Butter
Recipe and product photography for Ballantyne Butter
Recipe and product photography for Ballantyne Butter.
Melbourne based butter producer Ballantyne wanted to create a series of images to introduce their new range of cultured rolled butter.
As it’s a premium product Ballantyne asked us to feature slightly elevated recipes using the product that would still appeal to a broad audience. We worked with a food stylist to create the recipes and on the shoot to style the food and props.
The result was a series of 5 hero images styled and shot with and with ought the product in a variety of crops so the images would be flexible across all platforms including website banners, social media and digital marketing.
The highlight of the shoot was the deliciously decadent macadamia and salted caramel chocolate tart!
Styling Lee Blaylock
Purely Byron
Project: Purely Byron | Brand Launch Photography
Project: Purely Byron | Brand Launch Photography
A comprehensive skincare product photography project commissioned for the launch of Purely Byron, a new brand inspired by the natural beauty of Byron Bay.
The Brief: To develop a complete visual library for the brand’s multi-platform launch. The photography needed to capture the brand’s core ethos: natural, eco-conscious, and rooted in Australian botanicals, while feeling premium and aspirational.
Our Approach: Working closely with the design team from Mustard Creative the project was executed in-studio over several days, allowing us to meticulously craft both product and lifestyle imagery.
- Product Photography: We focused on clean, minimalist compositions that highlighted the elegant packaging and unique textures of the skincare. Lighting was kept bright and soft to convey efficacy and purity.
- Lifestyle Photography: To evoke the “spirit of Byron Bay,” we used natural light, earthy props, and a warm, neutral colour palette. The goal was to create a mood of serene, natural beauty and mindful self-care.
The Result: We delivered a versatile and extensive suite of images that provided Purely Byron with a cohesive visual identity across their website, social media channels, and launch campaign. The photography successfully translates the brand’s story into a compelling visual language that connects with their target audience.
B2C Furniture - Summer 2022 Campaign
B2C Furniture — Summer 2022 Campaign
Client: B2C Furniture, Melbourne
Campaign: Summer 2022 lifestyle and campaign imagery
Usage: Online sales, digital marketing and social content
B2C Furniture designs and crafts sustainable hardwood furniture in Melbourne — pieces built to last, and designed to sit well in real homes and spaces. The brief for the Summer 2022 campaign was to create a series of lifestyle images that showed the furniture living and breathing in its environment, rather than isolated on a white background.
The shoot ran across several weeks and took me to three locations across Victoria: The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte. Each location was chosen for its light, its relationship to the outdoors and its ability to give the furniture a credible, aspirational context — spaces that felt lived-in rather than staged.
The approach was environmental and unhurried. Natural light was the primary source throughout, supplemented where needed to maintain consistency across the series. Each setup allowed the furniture to be the quiet focal point — present and purposeful within a broader scene rather than demanding attention.
The resulting image library was created for B2C Furniture’s online sales channels, digital marketing and campaign use — a cohesive set of images that could work individually or as a series across multiple formats and platforms.
