Advertising Photographer Melbourne
Advertising photographer Melbourne Hannah Caldwell specialises in creating beautiful imagery for editorial and advertising photography mediums including food products and packaging, beverages, and FMCG. Well known for creating stunning and engaging content and developing brand identity Hannah is a sought after photographer.
Hannah’s clean and minimal style lends it self to creating great advertising photography. Her original take on subject matter is based on a thorough knowledge of visual arts and the history of advertising photography. Hannah is passionate about advertising photography and has created images for large food and beverage clients across Australia including Treasury Wines, Dan Murphy and Brown Brothers.
For Scottish-born Hannah Caldwell, one of the best things about living and working in Melbourne is the food. As well as being delicious, it’s the perfect medium to indulge her love of rich colour, texture, shade, and her fascination with capturing light. She’s always inspired by the high-quality produce of her home state.
I think we have such great produce in Victoria and a strong food scene she says. There are a lot of really passionate people in the industry.
Caldwell has a background in fine art and more than a decade’s experience in the photography industry. As well as food, she loves shooting still life. She infuses all her work with a painterly quality; her images have a clean, minimal feel, with strong graphic lines, while also expressing an appreciation of drama.
Caldwell finds collaboration on shoots especially inspiring, and has worked with some “wonderful” chefs, art directors, and stylists.
Whether it’s advertising or editorial, I like taking the time to really understand the needs and expectations of my clients, bringing the essence of their products to life.
“Photography is my career, but it’s so much more than that – it’s the way I reveal the beauty and depth in the layers of the world around me.”