Boutique Florist Branding & Website Photography – Flowerdose
I was commissioned to create a series of still life photography images for Flowerdose, a boutique Melbourne-based florist, to visually connect their newly designed website with their store aesthetic and branding. The project focused on crafting high-quality floral photography that would seamlessly integrate with their brand identity, establishing their digital presence while maintaining a cohesive visual language across all platforms.
Over the course of three days in the studio, we meticulously photographed around 100 product images for the website, along with eight hero images for the landing page and category banners. These images were designed to highlight Flowerdose’s signature floral arrangements, capturing their timeless elegance with a contemporary edge. The use of still life photography techniques allowed us to create images that are not only visually striking but also convey the depth, texture, and delicate details of each floral composition.
Collaborating with a photographic stylist with a background in floral design was essential to achieving the desired outcome. Their expertise ensured that every bouquet was styled to perfection, allowing the floral photography to emphasize the natural beauty, structure, and form of each arrangement. Careful lighting and composition techniques played a crucial role in enhancing the depth and dimension of the images, making the flowers appear as vivid and lifelike as possible.
A key aspect of the project was selecting color themes that aligned with Flowerdose’s branding while also reflecting their core product categories, such as “Roses and Romance,” “Celebration,” and “Sympathy.” These carefully curated palettes helped to create an emotional connection with customers, ensuring that the floral photography was both aesthetically appealing and commercially effective.
The final collection of still life photography and floral photography images serves as a cohesive and beautifully curated representation of Flowerdose exceptional floral artistry, aligning their brand storytelling, website design, and in-store aesthetic.
