Website and branding imagery for Boutique Melbourne based florist Flowerdose.
I was asked to great a series of images to connect the visual elements of a newly designed website to the store design and current branding.
We spent 3 days in the studio photographing around 100 product images for the website along with 8 hero images for the landing page and category banners. Working with a photographic stylist who also has a background in floral styling was essential to getting the result the client wanted of timeless, classic arrangements with a contempory edge. As well as to ensure that the arrangements would look great on set.
I worked with the stylist to select colour themes hat not only reflected the clients branding but represented their product catogories such as ‘roses and romance’, “celebration” and “sympathy”