B2C Furniture — Summer 2022 Campaign
Client: B2C Furniture, Melbourne
Campaign: Summer 2022 lifestyle and campaign imagery
Usage: Online sales, digital marketing and social content
B2C Furniture designs and crafts sustainable hardwood furniture in Melbourne — pieces built to last, and designed to sit well in real homes and spaces. The brief for the Summer 2022 campaign was to create a series of lifestyle images that showed the furniture living and breathing in its environment, rather than isolated on a white background.
The shoot ran across several weeks and took me to three locations across Victoria: The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte. Each location was chosen for its light, its relationship to the outdoors and its ability to give the furniture a credible, aspirational context — spaces that felt lived-in rather than staged.
The approach was environmental and unhurried. Natural light was the primary source throughout, supplemented where needed to maintain consistency across the series. Each setup allowed the furniture to be the quiet focal point — present and purposeful within a broader scene rather than demanding attention.
The resulting image library was created for B2C Furniture’s online sales channels, digital marketing and campaign use — a cohesive set of images that could work individually or as a series across multiple formats and platforms.
