Project: Purely Byron | Brand Launch Photography
A comprehensive skincare product photography project commissioned for the launch of Purely Byron, a new brand inspired by the natural beauty of Byron Bay.
The Brief: To develop a complete visual library for the brand’s multi-platform launch. The photography needed to capture the brand’s core ethos: natural, eco-conscious, and rooted in Australian botanicals, while feeling premium and aspirational.
Our Approach: Working closely with the design team from Mustard Creative the project was executed in-studio over several days, allowing us to meticulously craft both product and lifestyle imagery.
- Product Photography: We focused on clean, minimalist compositions that highlighted the elegant packaging and unique textures of the skincare. Lighting was kept bright and soft to convey efficacy and purity.
- Lifestyle Photography: To evoke the “spirit of Byron Bay,” we used natural light, earthy props, and a warm, neutral colour palette. The goal was to create a mood of serene, natural beauty and mindful self-care.
The Result: We delivered a versatile and extensive suite of images that provided Purely Byron with a cohesive visual identity across their website, social media channels, and launch campaign. The photography successfully translates the brand’s story into a compelling visual language that connects with their target audience.
