Project: Lumen One | Product Launch Photography
Product photography for Lumen One, a high polyphenol extra virgin olive oil from a young Melbourne brand, shot for the launch of their new website and second release.
The Brief: A premium wellness object with subtle proof cues and a sense of daily ritual, rather than a traditional olive oil or food styling direction, mostly light and clean with a few darker hero frames.
Our Approach: A half day in the studio, product and lifestyle frames shot in one session so the set holds together across the brand’s website, socials and wholesale material.
The Result: A launch set the brand is now using across its new site and socials.
