Président Cream Cheese Campaign
We recently partnered with Show Pony to create a food photography campaign introducing Président’s new range of spreadable cream cheese to the Australian market.
The concept centred on showcasing the product’s creamy texture and versatility — from fresh bagels to indulgent pastrami sandwiches. The imagery needed to feel appetising, premium, and approachable, capturing both the everyday appeal and the elevated quality of the product.
Working closely with food stylist Carmel Gohar, we crafted a series of compositions designed to highlight the natural sheen and spreadability of the cream cheese. Each image focused on inviting textures and subtle imperfections — crumbs, smears, and folds — that add a sense of authenticity and flavour.
Shot under the art direction of Show Pony and produced by Hell Studios, the final collection delivers a fresh, contemporary aesthetic that positions Président as a new staple in Australian kitchens.
Client: Président
Agency: Show Pony
Styling: Carmel Gohar
Production: Hell Studios
Photography: Hannah Caldwell
