Mimco – Chadstone Interior Photography

Hannah Caldwell Photography captured the sleek, modern interiors of Mimco’s flagship store in Chadstone, showcasing the brand’s minimalist aesthetic and meticulous attention to detail. The brief focused on creating imagery that reflects Mimco’s refined design language and elevates the shopping experience.

Working with natural light and subtle styling, Hannah highlighted key architectural elements—the interplay of clean lines, textured materials, and sculptural forms—while conveying the brand’s sophisticated atmosphere. Each image balances a creative vision with technical skill, ensuring the photographs are as compelling in high-end editorial features as they are across digital and print marketing.

This series provides Mimco with versatile, high-resolution visuals for advertising, press releases, and their evolving online presence, capturing the essence of luxury retail within Melbourne’s premier shopping precinct.