FMCG Food Photography for Lemnos Feta in a Bag
Melbourne Food Photographer | Product & Packaging Photography
I was recently commissioned to photograph Lemnos’ new Feta in a Bag range—an innovation in convenience for the dairy aisle. Working alongside talented food stylist Carmel Gohar and creative agency Show Pony, we created a series of campaign images designed to highlight the ease of use and versatility of this new product format.
Unlike traditional feta blocks, this product is pre-crumbled and packaged in a resealable pouch, making it ideal for quick meals and no-fuss prep. The brief was to visually differentiate it from existing Lemnos products and clearly communicate the time-saving benefits.
We styled and shot two fresh, approachable recipes that showcase the feta in everyday settings: a vibrant beetroot salad and a classic smashed avo on toast. The clean compositions, natural light, and vibrant colour palette were chosen to appeal to modern home cooks and reflect the product’s simplicity and freshness.
This campaign was produced by Hell Studios and designed for use across digital, social, and retail advertising. As an experienced FMCG food photographer based in Melbourne, I focus on creating compelling visuals that balance emotional appeal with commercial clarity—tailored to suit each product and brand story.
