Launch Campaign for La Vazza’s new Tierra coffee range.

La Vazza in partnership with Master Chef Judge and Chef Jock Zofranillo created cook at home meal kits inspired by ingredients form each coffee region in the La Vazza Tierra range. The project is centred around sustainable agriculture and brings awareness to ingredients that could soon become extinct due to deforestation and climate change.

The result was a motion piece with still photography of the dishes shot in the Atlas Dining Kitchen.

Agency TBWA Melbourne

Food Styling By Peta Grey

Motion and production by Hell Studios.