Case Study: Glad Australia Christmas Campaign
This campaign for Glad Australia came together just before the Christmas break — one of those fun, fast projects that had to be pulled off in record time. With only a short window to shoot, there wasn’t time for complex compositing or heavy post-production, so we were tasked with capturing the entire concept almost completely in camera.
The idea was simple but ambitious: food styled into the shape of a Christmas tree, perfectly balanced on a fork. Working with food stylist Peta Grey, we engineered the setup so that everything looked effortless, even though a lot of careful planning (and steady hands) went into getting it right.
The result was playful, festive, and true to the Glad brand — a shot that captured the joy of the season while keeping things clean, bright, and full of life.
Client: Glad Australia
Agency: TPF Think
Production: Hell Studios
Food Styling: Peta Grey