Case Study: Glad Australia Christmas Campaign
This Christmas campaign for Glad Australia came together just before the holiday break, with a tight turnaround and a very small window to shoot. Because of the timing, the brief was clear: capture the idea almost entirely in camera, without relying on compositing or heavy post-production.
The concept was simple but exacting — food styled into the shape of a Christmas tree, balanced on a fork. Working closely with food stylist Peta Grey, we spent time engineering the structure so it felt light and playful, even though it required careful planning and a steady hand to hold together under studio conditions.
The shoot leaned heavily on food photography fundamentals: balance, texture, freshness and light. Every element had to work within a single frame. Lighting was kept clean and controlled to preserve detail and colour, while negative space helped the image stay clear and legible without feeling rigid or overworked.
Rather than showing the product directly, the imagery relied on suggestion and atmosphere to carry the seasonal message. The final images felt festive and joyful, but still restrained — designed to hold their own across large-format advertising and brand placements.
Projects like this reflect the way I approach food photography in Melbourne — focused on structure, light and timing, and creating images that work just as well for campaigns as they do for menus, packaging and digital use.
Client: Glad Australia
Agency: TPF Think
Production: Hell Studios
Food Styling: Peta Grey