Case Study: Décor Design Series – Premium Pantry Photography
Client: Décor
Creative Direction: Noisy Beast
Photography: Hannah Caldwell
Food Styling: Carmel Gohar
Project Overview
I recently had the pleasure of working with Décor on a beautifully considered brief for their new Design Series—a premium range of pantry containers that blends sleek, modern aesthetics with everyday functionality.
The project called for a series of recipe-led images that would showcase the containers in real-life use while elevating simple pantry staples into something visually rich and inspiring. Each image needed to capture the warmth, texture, and atmosphere of home cooking—brought to life through my signature dark and moody style.
Creative Approach
The brief included five recipes, each requiring both a process shot and a final plated dish. From decadent chocolate brownies to rustic banana bread, the aim was to create cinematic images that felt elevated yet authentic—perfectly aligning with Décor’s modern and refined design ethos.
We worked with the brilliant Carmel Gohar on food and prop styling, ensuring each frame had a tactile, lived-in quality while remaining polished and on-brand.
Deliverables
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10 final images (2 per recipe)
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Styled to hero Décor’s Design Series containers in a domestic, elevated context
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Shot in studio with dramatic lighting and layered compositions
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Delivered in high-resolution for use across print, digital, and packaging
Outcome
The final assets are currently being rolled out across Décor’s marketing channels and packaging, offering a rich, visual narrative that brings their new product range to life. The result is a collection of food images that feel atmospheric, real, and timeless—echoing the premium positioning of the Design Series.
