Recent food photography commission for Da Jerk. Da Jerk is a melbourne based restaurant with locations in South Yarra and Richmond specialising in Jamaican flavours and mouth-watering, succulent chicken marinated for 24-hours in their original Jamaican Jerk recipes.
Over two shoot days we captured a series to be used in advertising across social media as well as in store point of sale.
One day was devoted to producing styled images with vibrant colourful backgrounds to be used as the main advertising images. The second day was spent shooting individual menu items which could later be placed on different coloured backgrounds for greater flexibility. The shoot produced about 20 hero images.
Food styling by Carmel Gohar
Art direction by Sphere Agency