Commercial Photographer Melbourne
Commercial photography is imagery made with a specific purpose: to sell, to position, to communicate. Unlike editorial or personal work, it answers to a brief, a brand, a campaign, or a business objective — and the quality of the result is measured by how well it does that job.
I’m a Melbourne-based commercial photographer with more than twenty years of experience working across food, beverage, still life and advertising — primarily for brands, agencies, publishers and hospitality businesses. My work appears in national campaigns, retail packaging, cookbooks, editorial features and long-term brand libraries.
What commercial photography covers
Commercial photography is a broad category. My practice sits within the following specialisms:
Food and product photography for FMCG brands, restaurants, packaging and retail campaigns. Beverage photography for wine, spirits, beer, cocktails and non-alcoholic brands. Still life and advertising photography for brand campaigns, agency productions and editorial commissions. Interior and hospitality photography for hotels, restaurants and retail spaces.
What makes a commercial shoot work
Good commercial photography comes down to three things: a clear brief, efficient production, and imagery that does exactly what it was made to do. I work closely with brands, creative directors and agency teams from pre-production through to delivery — keeping the process calm, structured and on schedule regardless of scale.
Selected commercial clients
The Ritz-Carlton Melbourne · Brown Brothers Wines · Fonterra (Anchor Cream) · Lilydale Chicken · Gourmet Garden · Glad · Décor · Ballantyne Butter · The Chia Co · Penguin Random House · Tilley Soaps · Purely Byron · Lemnos Fetta
Based in Melbourne. Available nationally.
Studio in St Kilda East. Location shoots across Melbourne and Victoria. National travel for larger productions.
View food photography →
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View still life photography →
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