Recipe and product photography for Ballantyne Butter.
Melbourne based butter producer Ballantyne wanted to create a series of images to introduce their new range of cultured rolled butter.
As it’s a premium product Ballantyne asked us to feature slightly elevated recipes using the product that would still appeal to a broad audience. We worked with a food stylist to create the recipes and on the shoot to style the food and props.
The result was a series of 5 hero images styled and shot with and with ought the product in a variety of crops so the images would be flexible across all platforms including website banners, social media and digital marketing.
The highlight of the shoot was the deliciously decadent macadamia and salted caramel chocolate tart!
Styling Lee Blaylock