Advertising Photographer Melbourne — Hannah Caldwell
Melbourne-based photographer Hannah Caldwell specialises in high-end advertising and editorial photography, creating bold, considered imagery for brands across the food, beverage, FMCG, and product packaging industries. Known for her clean, refined aesthetic and strong sense of composition, Hannah brings clarity, mood, and storytelling into every frame—helping brands elevate their identity through striking visual content.
Her background in fine art and more than 20 years of industry experience inform her original and thoughtful approach to image-making. With an eye for subtle detail and a painterly understanding of light, Hannah’s style is minimal, contemporary, and visually impactful—perfectly suited to today’s fast-evolving advertising landscape.
From Treasury Wine Estates and Dan Murphy’s to Brown Brothers, Hannah has collaborated with leading food and beverage clients across Australia, creating advertising campaigns that stand out both in print and digital. She has also worked with lifestyle and skincare brands including Endota Day Spa, Kandili, and Tilley Soaps, delivering imagery that balances brand vision with artistic flair.
“One of the best parts of working as an Advertising Photographer Melbourne is the incredible access to quality produce and passionate creatives. Food here is more than just subject matter—it’s an art form,” says Hannah. “I love capturing its texture, colour, and the way light interacts with it.”
Whether it’s a national campaign or a boutique brand launch, Hannah values a collaborative, thoughtful process—working closely with art directors, stylists, and marketing teams to bring each concept to life with clarity and creativity.
“Photography is how I connect with the world around me. It’s about revealing beauty through layers—light, form, colour, mood. Advertising gives me the chance to turn that into something purposeful and impactful.”
If you’re looking for an advertising photographer in Melbourne who brings both vision and experience to the table, Hannah would love to hear from you.
???? Contact: hannahcaldwell@me.com
Commercial Photographer Melbourne | Food Advertising Photography | Beverage Photographer Melbourne | Editorial Photographer | Advertising Photographer Melbourne
Photography, for me, is both an exploration and a dialogue — a way of understanding the world through observation and instinct. I’m drawn to the details that often go unnoticed: the tension between light and shadow, the rhythm of colour, and the emotion that exists within form and texture.
My background in fine art continues to inform the way I see. It taught me to look beyond the literal — to interpret rather than simply record. In commercial and advertising photography, that sensibility becomes a tool for storytelling: translating a brand’s identity into imagery that feels honest, intentional, and human.
Whether I’m photographing food, interiors, or still life, my approach is always about connection — capturing not just how something looks, but what it evokes.
Learn more about my process and approach in my Advertising Photography FAQ