Advertising Photographer Melbourne — A Considered Approach

Hannah Caldwell is a Melbourne-based advertising photographer specialising in refined, high-end imagery for food, beverage, FMCG and design-led brands.
Her advertising photography is created for campaigns, packaging, brand launches, digital platforms and editorial use, with a focus on clarity, mood and long-term brand value.

With a background in fine art and more than twenty years working in commercial photography, Hannah brings a measured, thoughtful approach to advertising — balancing creative restraint with commercial purpose. Her work is known for its quiet confidence, attention to detail and considered use of light.

Advertising with Clarity and Intent

I approach advertising photography in the same way I approach still life and food: by paying close attention. To the subject, the brief, the brand, and how an image needs to function in the real world.

Whether working on a national campaign or a smaller brand launch, my focus is on creating images that feel resolved and purposeful — work that holds up across formats, platforms and time. I avoid excess styling or visual noise, allowing composition, light and material to do the work.

Campaigns for Food, Beverage & Brands

I work with creative agencies, art directors and brand teams who value a considered visual language. My advertising photography is created for:

• Food and beverage campaigns

• FMCG and product packaging

• Lifestyle and skincare brands

• Print, digital and out-of-home advertising

• Editorial-led brand storytelling

Each project is approached collaboratively, with a clear understanding of how imagery will be used and where it will live.

Light, Composition & Story

Advertising imagery needs to be both visually engaging and commercially clear. I focus on strong composition, controlled lighting and tonal balance, ensuring images feel cohesive within a broader campaign or brand system.

My fine art background informs how I see light and form, but the work is always grounded in practical outcomes — imagery that communicates quickly, feels intentional, and supports the wider creative direction.

Commercial Photographer Melbourne | Food Advertising Photography | Beverage Photographer Melbourne | Editorial Photographer | Advertising Photographer Melbourne

Advertising sits at the intersection of creativity and function. It’s where visual storytelling has to work hard — holding attention, communicating clearly, and representing a brand with integrity.

I’m drawn to this balance. Creating images that feel thoughtful rather than loud, and purposeful rather than fleeting.

If you’re looking for an advertising photographer in Melbourne who brings both creative restraint and commercial understanding, get in touch to discuss your project.

Learn more about my process and approach in my Advertising Photography FAQ