Yarra Yering

Lifestyle Product Photographer Melbourne

Wine Bottle Photography for Yarra Yering Winery in the Yarra Valley.

Yarra Yering’s brief was to photograph all of their 13 wine varietals and create imagery that could be used on their website, as well as print and digital advertising.

They had recently won several awards and were in need of some impactful product imagery that they could send out to media as well as continue to use to promote their wines.

Yarra Yering had provided a list of tasting notes for each wine to create a story around each of the different varietals. We worked with a stylist to develop this and she sourced a variety of food, botanicals and other elements to represent the flavour notes of the wines.

Styling Amanda Luck

by hcp

Purely Byron

Purely Bryon was inspired and developed by a small team of passionate locals with a deep connection to the beauty, community and spirit of Byron Bay. Celebrating Australian native botanicals it is skincare that is kind to your skin and the environment.

Photographed in the studio over multiple days, we created a suite of product and lifestyle images to be used by Purely Byron in their launch campaign, website and social media.

by hcp

B2C Furniture - Summer 2022 Campaign

Summer Campaign for B2C Furniture, makers of sustainable hardwood furniture in Melbourne.

We photographed across several weeks to create a series of images for B2C Furniture to be used for their online sales and marketing campaigns.

We shot at some stunning locations across Victoria including The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte.

by hcp

Flowerdose

Boutique Florist Branding & Website Photography – Flowerdose

I was commissioned to create a series of still life photography images for Flowerdose, a boutique Melbourne-based florist, to visually connect their newly designed website with their store aesthetic and branding. The project focused on crafting high-quality floral photography that would seamlessly integrate with their brand identity, establishing their digital presence while maintaining a cohesive visual language across all platforms.

Over the course of three days in the studio, we meticulously photographed around 100 product images for the website, along with eight hero images for the landing page and category banners. These images were designed to highlight Flowerdose’s signature floral arrangements, capturing their timeless elegance with a contemporary edge. The use of still life photography techniques allowed us to create images that are not only visually striking but also convey the depth, texture, and delicate details of each floral composition.

Collaborating with a photographic stylist with a background in floral design was essential to achieving the desired outcome. Their expertise ensured that every bouquet was styled to perfection, allowing the floral photography to emphasize the natural beauty, structure, and form of each arrangement. Careful lighting and composition techniques played a crucial role in enhancing the depth and dimension of the images, making the flowers appear as vivid and lifelike as possible.

A key aspect of the project was selecting color themes that aligned with Flowerdose’s branding while also reflecting their core product categories, such as “Roses and Romance,” “Celebration,” and “Sympathy.” These carefully curated palettes helped to create an emotional connection with customers, ensuring that the floral photography was both aesthetically appealing and commercially effective.

The final collection of still life photography and floral photography images serves as a cohesive and beautifully curated representation of Flowerdose exceptional floral artistry, aligning their brand storytelling, website design, and in-store aesthetic.