Yarra Yering

Lifestyle Product Photographer Melbourne

Wine Bottle Photography for Yarra Yering Winery in the Yarra Valley.

Yarra Yering’s brief was to photograph all of their 13 wine varietals and create imagery that could be used on their website, as well as print and digital advertising.

They had recently won several awards and were in need of some impactful product imagery that they could send out to media as well as continue to use to promote their wines.

Yarra Yering had provided a list of tasting notes for each wine to create a story around each of the different varietals. We worked with a stylist to develop this and she sourced a variety of food, botanicals and other elements to represent the flavour notes of the wines.

Styling Amanda Luck

by hcp

Purely Byron

Purely Bryon was inspired and developed by a small team of passionate locals with a deep connection to the beauty, community and spirit of Byron Bay. Celebrating Australian native botanicals it is skincare that is kind to your skin and the environment.

Photographed in the studio over multiple days, we created a suite of product and lifestyle images to be used by Purely Byron in their launch campaign, website and social media.

by hcp

B2C Furniture - Summer 2022 Campaign

Summer Campaign for B2C Furniture, makers of sustainable hardwood furniture in Melbourne.

We photographed across several weeks to create a series of images for B2C Furniture to be used for their online sales and marketing campaigns.

We shot at some stunning locations across Victoria including The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte.

by hcp

Flowerdose

Website and branding imagery for Boutique Melbourne based florist Flowerdose.

I was asked to great a series of images to connect the visual elements of a newly designed website to the store design and current branding.

We spent 3 days in the studio photographing around 100 product images for the website along with 8 hero images for the landing page and category banners. Working with a photographic stylist who also has a background in floral styling was essential to getting the result the client wanted of timeless, classic arrangements with a contempory edge. As well as to ensure that the arrangements would look great on set.

I worked with the stylist to select colour themes hat not only reflected the clients branding but represented their product catogories such as ‘roses and romance’, “celebration” and “sympathy”