Purely Byron
Project: Purely Byron | Brand Launch Photography
A comprehensive skincare product photography project commissioned for the launch of Purely Byron, a new brand inspired by the natural beauty of Byron Bay.
The Brief: To develop a complete visual library for the brand’s multi-platform launch. The photography needed to capture the brand’s core ethos: natural, eco-conscious, and rooted in Australian botanicals, while feeling premium and aspirational.
Our Approach: Working closely with the design team from Mustard Creative the project was executed in-studio over several days, allowing us to meticulously craft both product and lifestyle imagery.
- Product Photography: We focused on clean, minimalist compositions that highlighted the elegant packaging and unique textures of the skincare. Lighting was kept bright and soft to convey efficacy and purity.
- Lifestyle Photography: To evoke the “spirit of Byron Bay,” we used natural light, earthy props, and a warm, neutral colour palette. The goal was to create a mood of serene, natural beauty and mindful self-care.
The Result: We delivered a versatile and extensive suite of images that provided Purely Byron with a cohesive visual identity across their website, social media channels, and launch campaign. The photography successfully translates the brand’s story into a compelling visual language that connects with their target audience.
B2C Furniture - Summer 2022 Campaign
Summer Campaign for B2C Furniture, makers of sustainable hardwood furniture in Melbourne.
We photographed across several weeks to create a series of images for B2C Furniture to be used for their online sales and marketing campaigns.
We shot at some stunning locations across Victoria including The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte.
