Golden Goose Melbourne
Retail Interior Photography for Golden Goose
Client: Golden Goose Locations: Chadstone & Collins Street, Melbourne Scope: Retail & Interior Photography
A Look Inside the Golden Goose Melbourne Fit-Outs
This recent project with Golden Goose was a perfect example of the retail interior photography in Melbourne that I love. I was commissioned to capture the brand’s two newly updated stores—one in Chadstone Shopping Centre and the other on the iconic Collins Street.
The Creative Approach
The brief was about more than just documenting the architecture; it was about capturing the unique feeling of the Golden Goose brand. My goal as an interior photographer in Melbourne was to translate their blend of raw textures, sculptural forms, and heritage-meets-modern design into a series of moody, atmospheric images. Working with a mix of natural and controlled light, I focused on creating a consistent visual story that connected both distinct locations.
The Final Story
The final collection of images was delivered for both internal use and external marketing across their digital, print, and PR platforms. I’m proud that this project showcases how thoughtful interior photography can balance beautiful, aesthetic storytelling with the commercial needs of a luxury brand.
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B2C Furniture - Summer 2022 Campaign
Summer Campaign for B2C Furniture, makers of sustainable hardwood furniture in Melbourne.
We photographed across several weeks to create a series of images for B2C Furniture to be used for their online sales and marketing campaigns.
We shot at some stunning locations across Victoria including The Estate at Trentham, Fisher House in Warrandyte and Casa Warrandyte.
B2C Furniture - Casa Warrandyte
B2C Furniture Campaign – Casa Warrandyte
This campaign for B2C Furniture was photographed on location at Casa Warrandyte, a home that perfectly embodies the brand’s values of timeless design, craftsmanship, and conscious living.
The brief was to create a series of images that felt natural, inviting, and grounded in sustainability—celebrating furniture made from ethically sourced materials and built to last. Working with soft, natural light and a neutral palette, each scene was styled to highlight the warmth of solid timber and the honesty of timeless design.
Shot in Melbourne’s leafy east, the imagery captures a sense of calm and connection to nature, aligning with B2C’s commitment to responsible production and furniture that doesn’t cost the earth.
Client: B2C Furniture
Location: Casa Warrandyte
Photography: Hannah Caldwell
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