FMCG Photography

Case Study: Food & Beverage Photography for Ritz Carlton Melbourne & Atria Dining

Client: Ritz Carlton Melbourne & Atria Dining Scope: Food, Beverage & Portrait Photography

Capturing a New Era at Atria, The Ritz-Carlton

It was an honour to collaborate with Ritz Carlton Melbourne on a campaign to announce the new era of its signature restaurant, Atria. I was particularly thrilled as the in-house team developed the brief around my existing portfolio of work with similar fine dining establishments and producers. Perched on level 80, the project was about capturing the very essence of the Atria dining experience—a story told through its elevated menu, world-class cocktails, and breathtaking city views.

Working in close partnership with the team, we created a visual narrative that celebrated the new Executive Chef’s creative direction. A key part of the brief was to shoot on a variety of the venue’s own surfaces—from textured stone to rich textiles—directly tying the food to the unique materiality of the interiors. This approach focused on the artistry of each dish, highlighting the vibrant textures of locally sourced produce and the thoughtful plating that speaks to both seasonality and sophistication. Beyond the menu, we captured intimate portraits of the chef and his team and the exquisite detail of the cocktails to build a complete and compelling story.

Using a blend of natural and shaped studio light, the goal was to bring a tangible warmth and depth to each frame—balancing a polished, editorial finish with the inviting energy of a truly world-class hospitality experience.

The final images are now being featured across The Ritz-Carlton’s press releases and digital channels, introducing the new vision for Atria to Melbourne’s fine dining audience.

View more food photography

A Project I Loved: Creating the Story for Décor’s New Packaging

Some projects arrive with a sense of ease right from the start. That was the case when the team at Noisy Beast got in touch about a new packaging project for Décor’s Design Series. They were looking for food photography that could help shape the visual story of the range — something atmospheric, tactile and quietly expressive.

The brief wasn’t about simply showing food. It was about creating a feeling. The imagery needed to suggest elevated home baking in a way that felt considered and inviting, while still standing out on shelf. That balance between restraint and impact is where I’m most comfortable working.

In the studio, the focus stayed on light, texture and detail. Working with food stylist Carmel Gohar, we spent time exploring how small shifts in shadow and composition could change the mood of an image. Dark crumbs against matte surfaces, the softness of banana bread, the weight and warmth of freshly baked food — all of it was photographed slowly, with attention to how it would translate once printed.

Nothing was overworked. The goal was to keep the food feeling real and tactile, allowing the imagery to carry the tone of the range by feeling elevated yet approachable.

Seeing the final photographs living on the finished packaging is always rewarding. It’s a reminder of how food photography can quietly shape a brand’s world —  by being considered and thoughtful.

Projects like this reflect the way I approach food photography in Melbourne — using light, texture and atmosphere to create images that feel grounded, expressive and built to last across packaging, campaigns and digital use.

Client: Décor
Creative Direction: Noisy Beast
Food Styling: Carmel Gohar

Food Photography by Hannah Caldwell

FMCG Food Photography for Lemnos Feta in a Bag

Melbourne Food Photographer | Product & Packaging Photography

I was recently commissioned to photograph Lemnos’ new Feta in a Bag range—an innovation in convenience for the dairy aisle. Working alongside talented food stylist Carmel Gohar and creative agency Show Pony, we created a series of campaign images designed to highlight the ease of use and versatility of this new product format.

Unlike traditional feta blocks, this product is pre-crumbled and packaged in a resealable pouch, making it ideal for quick meals and no-fuss prep. The brief was to visually differentiate it from existing Lemnos products and clearly communicate the time-saving benefits.

We styled and shot two fresh, approachable recipes that showcase the feta in everyday settings: a vibrant beetroot salad and a classic smashed avo on toast. The clean compositions, natural light, and vibrant colour palette were chosen to appeal to modern home cooks and reflect the product’s simplicity and freshness.

This campaign was produced by Hell Studios and designed for use across digital, social, and retail advertising. As an experienced FMCG food photographer based in Melbourne, I focus on creating compelling visuals that balance emotional appeal with commercial clarity—tailored to suit each product and brand story.

Food Photography by Hannah Caldwell

FMCG Food Photography for Kettle Chips Crafted Collection

Client: Kettle / The Edison Agency
Styling: Lee Blaylock (Food Stylist)
Location: Melbourne

I was recently commissioned to shoot the packaging photography for Kettle’s new Crafted Collection—a premium FMCG range celebrating elevated flavour profiles and artisanal ingredients. Working alongside talented food stylist Lee Blaylock, we collaborated closely with the team at Melbourne-based Edison Agency to deliver a series of front-of-pack and hero images that reflected the sophistication and richness of the new product line.

This project called for visually impactful food imagery that felt indulgent, earthy, and authentic—aligned with the Crafted Collection’s unique flavour pairings: Black Truffle, Angus Beef & Caramelised Onion, and Smoked Butter & Sea Salt.

Over the course of the studio shoot, we focused on creating tactile, textural compositions that brought out the premium nature of the ingredients. Every element—from the crumb of a rustic chip to the gleam of smoked butter—was styled and lit with precision to feel warm, moody, and elevated while remaining natural and appetising.

The resulting images appear across product packaging, in-store promotions, and campaign collateral, playing a key role in the brand’s repositioning of Kettle Chips into a more gourmet, experience-driven space within the FMCG market.

FMCG Photographer Melbourne – Food Photographer Melbourne

Recipe photography for That’s Amore Cheese.

Thats’s Amore are artisanal cheese makers based in Thomastown, Melbourne. From humble beginnings, starting out with only one variety of cheese, That’s amore now produce over 100 different varieties. There cheeses are available in their onsite deli, supermarkets, restaurants and are exported worldwide.

I worked with That’s Amore’s in-house chef and a prop stylist to create recipe photography that was primarily to be used in magazine advertorial’s as well as their website and social media and direct marketing.

The recipes incorporated a variety of their different cheese products, including burrata, mozzarella and scamorza.

Styling by Caitlin Bell